The Dashboard Design Brief
What you’ll get every Tuesday A series of sharp visuals that decode common mistakes in analytics and dashboard design. Fast to read. Easy to apply. Hard to forget.
How many KPIs are too many?
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It depends. (ahah!)
KPIs are everywhere.Across dashboards.Across reports.
We use them constantly....
Feb 24, 2026
The "slide" I’m presenting to a CDO next week
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Data teams don’t have a dashboard or report problem.They have a meaning and methodology problem.
...
Feb 17, 2026
Beautiful. Useless. Shipped + The Analytics Talent Spotlight
Most analytics teams are skilled.Few are positioned to solve business problems.
The more dashboards we produce, the fewer decisions are made.
The visible symptom:
Strong technical delivery.
Clean models.
Fancy colors.
Solid SQL.
The real problem is posture
Analytics is approached as a technical...
Feb 10, 2026
Your requirements are lying
Stakeholders don’t bring requirements.They bring conclusions. And they call them "needs".
The symptom looks harmless:
A stakeholder asks for a
KPI
A dashboard
An extraction
A report
We don’t have time to challenge the request.We’re drowning in tickets.So we deliver exactly what they asked for.
...
Feb 03, 2026
Training Isn’t Enablement
Most companies don’t have a skills problem.They have a training illusion.
They train people. Then they expect capability.
The real problem
The symptom is easy to spot.
Business users start saying:
"That’s not what I asked for"
"It’s too late now"
"Not another workshop…"
That’s not feedbac...
Jan 27, 2026
The Hidden Cost of Audience Sprawl
In BI-Analytics, audience sprawl is still seen as a success.
More users.More teams.More personas.More workshops.
In reality, it’s often the opposite.
When dashboards are built "for everyone" they slowly stop being useful for anyone.
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The intention is usually good.One dashboard to align everyone....
Jan 20, 2026
When modern tools operate inside an outdated strategy.
In many organizations, training data analysts is treated as individual upskilling.
Plans focus on tools.Features.Technical standards.
Tableau or Power BI become shortcuts.To assess proficiency.To signal competence.
The environment that turns business stakes into decisionsremains unchanged.
As if ...
Jan 13, 2026
Invest in yourself + January Discount
The start of a new year is often the right moment to slow down, and think about yourself.
To invest in your skills.To strengthen your foundations.To question how (and why) you work the way you do.
We live in a time where many organizations believe that AI will automatically optimize our work.That...
Jan 06, 2026
The Dashboard Design Brief
What you’ll get every Tuesday A series of sharp visuals that decode common mistakes in analytics and dashboard design. Fast to read. Easy to apply. Hard to forget.
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